The challenge:

For 24 years, iCubeMedia built software: 120 products shipped and 2 million users served. But the name said media while the work said enterprise intelligence. The old name anchored the company in a category it had long outgrown.

Our approach:

We designed a new identity from the ground up. The wordmark is built in three voices: i for precision, Cube for solidity and Labs for experimentation. A mint-to-amber brand spectrum, a human-led and AI-powered philosophy, and a 200-page brand book codify every rule, every exception and every decision.

The results:

iCubeLabs did not just change the name. It changed the room we walk into, carrying 24 years of foundation and 120 products into a new venture.

• 24 Years of Foundation
• 120 Products Built

What we delivered:

• Brand Identity System
• 200-Page Brand Book
• Naming & Positioning

Project facts:

• Year: 2024
• Services: Brand Identity
• Status: Live
• Type: Brand identity
• Built with: iCubeLabs